Black Opal | Color Splurge| Fantasia Plum| #thepaintedlipsproject

Welcome and welcome back. Naturally Scheria here with Lipstick Tuesday. Today we will swatch Black Opal's Color Splurge Luxe Cream lipstick in Fantasia Plum. Black Opal's website claims this color saturated lipstick imparts creamy intense color in a single sweep. Fortified with long-lasting moisture-binding ingredients to smooth and restore fullness to lips. Paraben-free. For all skin types. Have you tried it yet? Thinking about it? Would love to chit chat with you about it. Scroll to the comments section and share your thoughts and or experience with Black Opal Beauty products.

Shana Moore ~ #thepaintedlipsproject

So that every girl can grow up feeling beautiful, and see a positive representation of herself in the mainstream beauty industry. And so that every girl can go to any makeup brand, confidently knowing that they offer something made for her too. All skin tones should be valued and appreciated; every girl is beautiful. Not including all shades in the dialogue of beauty is hurtful and damaging. 

Why Lipstick?

Because lipstick is powerful! All my life I struggled with self-love and poor self-esteem, hating everything about myself from my dark skin to my big lips, until I tried on Ruby Woo. Lipstick was the start of my journey to self-acceptance and declaring my beauty; I want every girl to feel, define, and accept her own beauty too.

#thepaintedlipsproject is a collective effort driven by the underrepresented consumers of the beauty industry. It was founded by Shana Moore, who noticed the overwhelming amount of support from women of color, in response to her lip swatch videos on Youtube. These women expressed gratitude simply because it is rare to see mainstream products modeled on women with darker complexions, which further makes the process of shopping for makeup even harder than it already is, in an industry that doesn’t cater to minorities. #thepaintedlipsprojects was created to take matters into our own hands and fill this void by collectively building an archive to show what lip products and colors look like on different skin tones. In turn, this will empower us all with buying confidence and knowledge to reflect how fabulous you look and feel. 

How can you help?

Simply use the hashtag #thepaintedlipsproject in your title when you upload lip swatch videos on Youtube. Your video will be added to the project’s playlist that anyone can search. In addition, your video will be added to the detailed-specific playlists as well, such as “red”, or “Revlon” or “lipgloss”. 

If you don’t have a Youtube account, you can still participate by using the hashtag #thepaintedlipsproject when uploading your selfies via the social media of your choice. Don’t forget to include the name of the product and color! I will be sure to give screen-shot shout-outs for your participation at the end of my lip swatch videos. 

Together, we can make a difference by declaring our beauty in an industry that suggests otherwise! In addition, we can help each other out in our purchasing choices!